SANTA MONICA, California — Universal Music Group (UMG) and TikTok said on May 2 that they had reached a new licencing agreement that will restore the label’s songs and artistes to the social media platform as well as give musicians more protections from artificial intelligence (AI).
TikTok began removing UMG’s content from its app after their licencing deal expired in January and the two sides failed to reach agreement on royalties, AI and online safety for TikTok users.
Describing their new pact as a multi-dimensional deal, the companies said they were working “expeditiously” to return music by UMG’s artistes to TikTok, and also said they would team up to realise new monetisation opportunities from TikTok’s growing e-commerce capabilities.
They will “work together on campaigns supporting UMG’s artistes across genres and territories globally”, the two firms said in a joint statement.
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