Twitter: Paid subscriptions arrive in Japan

SAN FRANCISCO, Jan 12 ― Elon Musk is looking towards the Land of the Rising Sun. After launching his paid subscription service, called Twitter Blue, in a handful of countries, the businessman is now focusing on Japan. Will it be a hit there?

After the United States, Canada, the United Kingdom, Australia and New Zealand in early December 2022, paid subscriptions are now available in Japan.

Priced at US$8 (RM35) on the web and US$11 in-app on iOS per month in the US, the premium subscription in Japan will be slightly cheaper, at US$7.40 per month (¥980) for the desktop version and US$10.42 per month (¥1,380) on iOS. Elon Musk had already indicated that price differences would be possible depending on the country.

The Twitter Blue paid subscription offers several advantages: your account can be certified, you can publish longer videos, prioritized ranking in conversations, mentions and searches, and the ability to edit your previously published tweets.

Note that not all options are available immediately. New Twitter accounts as well as those that have been inactive for the last 30 days will have to wait 90 days before they can sign up for a Twitter Blue subscription.

Twitter is the second most used social network in Japan, as confirmed by the BigBeat report. In this country of 125.8 million people, Twitter has 58.95 million users, or 52.3 per cent of the population over 13 years old. According to data collected by Statista, Japan is the country after the United States, to have the most users on Twitter. An interesting market for the billionaire Elon Musk who acknowledged this during a meeting with the employees of the social network following its acquisition, according to an article by The Verge: “We have an amazing market share in Japan,” he said. ― ETX Studio


Business Asia
the authorBusiness Asia

Leave a Reply