EveryMatrix‘s iGaming affiliate marketing tool PartnerMatrix announced the appointment of Vahe Khalatyan, the brand’s former Chief Technical Officer, as its new CEO.
“Since day one, Khalatyan played a crucial role in the development and success of PartnerMatrix in the last eight years, proving to be a key asset and leader within the team,” the affiliate software provider said. His appointment follows the recent departure of previous CEO and co-founder Levon Nikoghosyan.
Khalatyan commented on his appointment: “I am excited to take on this role and lead PartnerMatrix into the future. I have been with the company since day one and have developed a deep understanding of its operations and the market.”
“In 2023 we will continue to lead the way in iGaming affiliate marketing and focus on new tools and updates for affiliate security, providing a bespoke approach to every client,” the new PartnerMatrix CEO further commented.
Ebbe Groes, CEO of EveryMatrix, added: “Vahe takes over the position with a wealth of knowledge about the company and the industry and has some exciting, innovative ideas he will implement in the months to come.”
“This is a significant step, both for Vahe and PartnerMatrix, and I’m delighted he has stepped up. This is fully deserved and I’m confident his efforts, ideas, and skills will continue to bring great success to the company and the group,” Groes added.
PartnerMatrix was awarded Best Affiliate Software at the EGR B2B Awards 2022, demonstrating its commitment to providing the best solutions in the industry. Under Vahe’s leadership, the company is set to “continue to innovate and provide exceptional services to its clients in the iGaming sector.”
Back in November, PartnerMatrix announced Tuesday a new deal with Serbian sports betting and casino platform AdmiralBet. The companies launched in tandem a ‘secure and modern’ affiliate channel, allowing partners and affiliates to raise AdmiralBet’s awareness by showcasing its products to a broader audience and engaging relevant traffic.