In 2005, he was the deputy mayor of an Australian town and gained a degree of global notoriety after proposing that all pigeons be killed there as part of an effort to curb the spread of avian flu. Now Nick Adams is in the US as a firm Make America Great Again mouthpiece. He’s friends with Donald Trump and hosts events for men on how to be “alpha males”.
The Daily Beast describes his vitriol as “mania for personal publicity and self-celebration, along with an insouciant contempt for simple facts”, but Adams, in the “about” section in his website, claims he is on “the front lines fighting a cultural war, inspiring America’s youth with a message of traditional conservative values”.
So just who is Adams and how did he get here?
How did Nick Adams get his start?
Before moving to the US and becoming a Trump mouthpiece, Adams, 39, was the deputy mayor of Ashfield, a suburban town in Sydney, Australia. He was just 21 at the time, making history for being the youngest deputy mayor in Australia ever.
But his time in office was not without controversy. In 2005, when he got the job, he suggested killing pigeons in that area, as he believed an avian bird flu pandemic had become an increasing threat.
On X (formerly Twitter), he is known as “Alpha Male” and boasts a following of more than half a million at the time of writing. He speaks about politics, what it means to be American, and his love of meat.
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What is an alpha male, according to Adams?
Adams appears obsessed with self-promotion. One of his most famous posts on X sums up who he is, from his point of view: “I go to Hooters. I eat rare steaks. I lift extremely heavy weights. I read the Bible every night,” are in his list of his self-declared attributes. He also describes himself as charismatic and possessing the body “of a Greek God”.
Another of his books Alpha Kings claims to help men unlock their full potential in a “hyper-feminised world”. Trump wrote a forward for the book, saying, “Nick Adams is leading a great movement among young men, Alpha Males, teaching them about church, hard work, sports, ambition, discipline, confidence and love of country.” Sections of the book detail how Adams believes in correcting women verbally, claiming it is not “mansplaining”, but “education”.
His Donald Trump endorsement
Adams has been called a “Trump surrogate” – not just because of the same populist ideas he promotes, but because he endorses Trump whenever he can. Recently, The Washington Post reported Trump made Adams a presidential appointee to the Washington Woodrow Wilson Center in 2020. Per the centre’s website, analysis, research and independent scholarship done at the organisation helps inform policymakers on decisions. Per the same report, some of the centre’s staff have called Adams’ appointment an “embarrassment”.
The relationship between the two stems back to pre-2016, when Adams predicted a Trump election win on Fox News. Adams said Trump would “absolutely pulverise Hillary Clinton”, per Washington Post, with Trump later sharing a snippet of the clip. Ever since then, Trump has endorsed Adams and his work.
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Is “Alpha Male” just a persona?
There has been much speculation about Adams’ showmanship. Certain netizens believe that “Alpha Male” is simply a character that Adams made up. But, per The Washington Post, Adams has denied it, declaring: “This is not a character. This is not a bit. It’s not trolling. Anyone who thinks this is not me, that I don’t eat steak, that I don’t drink ice-cold domestics, that I don’t repel woke beer, they’re wrong. They’re absolutely wrong.”
His various controversial comments – especially against women
In January 2023, Adams called for a boycott of M&M’s after the introduction of an “all-female” candy package to celebrate women, which depicted the three female M&M characters. Adams went to Times Square and taped a video of himself in front of the M&M’s store saying the decision was, “Egregious sexism of the worst and most conceivable kind! It is outrageous! It is disgusting! And it must not stand.”
In response to this, The Daily Beast wrote in November 2023, “Ironically, given his frequent claims of intimidating physical prowess, Adams appears in the video to be not so much a ‘Greek God’ as a stocky, round-faced fellow several inches under six feet tall.”
