Sony’s recent corporate presentation was heavily focused on F2P and live-service games.
That chart shows that more a quarter of PS4 revenue is now from F2P games: live service games from third party publishers that are keeping the platform thriving. It’s worth noting that none of the five highlighted games are platform exclusives. You don’t need to have a Sony platform to play them.
The next chart shows how Sony’s strategy is evolving in response to this data.
Sony currently has one “Live Services” Game as a first party publisher. By the financial year 2025, it intends to have 12 live service games.
This is going to be VERY interesting. Turning a “product”-led organisation into a “service-led” organisation is really hard. Development, marketing, publishing, financing, forcasting, operations, analytics and community management needs to change. It’s REALLY hard. I’ve had experience (both successful and abysmal failure) at trying to do it. Experiences like Eidos’ struggle to make Avengers into a Live Service game show that just throwing money at the issue is not enough.
Expect some high-profile failures on the way.
But don’t let anyone tell you that the console market is not big enough for F2P.