Small Business

Best Nonprofit CRM (2023)

Nonprofit CRM software is essential for any sized nonprofit organization to have.

As someone who has worked with numerous nonprofit organizations for years, I understand how CRM solutions make organization and fundraising initiatives easier.

Choosing the right donor management software the first time around is essential because switching CRMs can be a massive headache.

Thankfully, I have gathered the top nonprofit CRM software of 2023, so you can find a software solution that fits your needs!

What is a Nonprofit CRM Software?

Nonprofit CRM software provides a comprehensive set of tools and features to help nonprofits efficiently manage their contacts, relationships, donations, and fundraising campaigns.

Nonprofits often use CRMs for contact management, reporting and analytics, donor recognition tools, event management tools, email marketing automation solutions, and more.

Why Should Nonprofits Use a CRM?

Better Donor Management

The most important feature of a nonprofit CRM is its donor management capabilities.

Nonprofits need to be able to track and manage their donors, from tracking donations and campaigns to recognizing donors in meaningful ways.

A nonprofit CRM can also help nonprofits accurately segment their donors by donation history, interests, geographic, or other criteria.

CRMs can also generate targeted donor communications, track donation campaigns and events, create segmented lists for email campaigns, and more.

By using a nonprofit CRM instead of relying on manual processes and spreadsheets, nonprofits can save time and money while ensuring their donors are recognized in meaningful ways.

Better Donor Data

Nonprofits need to be able to collect and store accurate donor data to understand their donors better.

CRMs make it easy for nonprofits to capture, manage, and analyze donor data.

A nonprofit CRM can also help nonprofits segment their constituents into meaningful groups that can be used for targeted marketing and fundraising campaigns.

Nonprofits can also use CRM tools to customize donor reports, giving them a better understanding of their donors’ giving habits.

The more information a CRM can collect from and about donors, the easier it is for nonprofits to send customized marketing information.

CRMs make tracking and managing donor data easier, leading to more successful fundraising campaigns.

Better Donor Relationships

Nonprofit CRM software helps nonprofits build better customer relationships with content marketing through their donors.

Nonprofits can use CRMs to set up automated email campaigns and track donor engagement.

Nonprofits can also use CRMs to recognize donors in meaningful ways, such as by sending thank-you cards or providing exclusive content.

Donor Cultivation

Users can also use CRMs to cultivate relationships with donors through donor cultivation.

Donor cultivation involves engaging and nurturing existing donors, turning them into loyal supporters of your cause.

Nonprofits can use CRMs to keep track of donor conversations, send targeted communications, track donor engagement, and recognize donors.

Using CRMs and donor cultivation tactics, nonprofits can build stronger relationships with their donors, leading to increased donations and loyalty.

Features to Look for in a Nonprofit CRM

Donor Profiles

Donor profiles are an essential feature to look for in nonprofit CRM software.

Donor profiles provide a comprehensive view of donors that can be used to segment donors, understand donor habits and interests, track donations and campaigns, and send targeted communications.

Nonprofits should also look for CRM platforms that easily update donor profiles and track changes over time.

By using nonprofit CRM software with donor profiles, nonprofits can better understand their donors and build stronger relationships with them.


Integrations are another critical feature to look for in nonprofit CRM software.

Integrations allow CRMs to integrate with other popular apps and services, such as email marketing platforms, accounting systems, etc.

By integrating nonprofit CRMs with other apps and services, nonprofits can save time by automating tasks and streamlining processes.

Integrations also allow nonprofit CRMs to access data from external sources, giving nonprofits a more comprehensive view of their donors and campaigns.

Overall, integrations are an essential feature to look for in nonprofit CRM software because they can help nonprofits save time, automate tasks, and access valuable data.

Marketing Automation

Marketing automation software is another critical feature to look for in nonprofit CRM software.

Nonprofits can use automated marketing tools to create and send emails, build segmented lists for email campaigns, schedule donation campaigns and events, track results from donor engagement campaigns, and more.

By using nonprofit CRMs with automated marketing features, nonprofits can automate tasks, save time and money, and create more personalized donor experiences.

Custom Dashboard

Nonprofit CRMs should offer a custom dashboard feature.

A custom dashboard allows nonprofits to create tailored views of their data, giving them real-time insights into donor trends and behavior.

Nonprofits can also use custom dashboards to track campaign performance, monitor open rates for emails and donation campaigns, and benchmark reports.

Custom Analytics and Reporting

Nonprofits should also look for nonprofit CRMs that offer custom analytics and reporting capabilities.

Custom analytics and reporting allow nonprofit CRMs to collect, analyze, and present data in meaningful ways.

Nonprofits can use this feature to generate detailed reports on donor trends, donation performance, email engagement rates, website visits, customer lifetime values, and more.

By using nonprofit CRMs with custom analytics and reporting capabilities, nonprofits can gain valuable insights into their donors and campaigns.

People can use this information to optimize donation campaigns, create personalized experiences, and increase donations.

What is the Best Nonprofit CRM?

Choosing the best CRM software for your nonprofit organization may initially seem daunting.

However, my team and I have reviewed the best nonprofit CRM options on the market and ranked them according to pricing, pros and cons, and key features.

Finding the best CRM solutions changes every year as technology advances.

Therefore, here are the best nonprofit CRM software choices for 2023!


Business Asia
the authorBusiness Asia

Leave a Reply