Three winning businesses have been picked to share the Sage pop-up shop space in London’s Oxford Street, which opens on June 14.
The three well-deserved winners are Baboodle, the UK’s first baby equipment rental platform, trainer customisation concept London Sneaker School, and vegan brownie baker Cake or Death.
Come and visit our three winning small businesses at the Sage pop-up shop space at 58 Oxford Street, London W1D 1BH between June 14-17. Opening hours are between 10am to 7pm.
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We have a great week planned with workshops, influencers and networking events all lined up.
Over 250 companies entered our Sage pop-up shop competition, which was judged by Baby Cot Shop founder Toks Aruture, Small Business Commissioner and broadcaster Liz Barclay, Borough 22 owner Ryan Panchoo, and Sage executive Kirsty Waller.
Katie Cross, director of Cake of Death, said: “Everyone at Cake or Death Bakery is delighted to have been chosen for the Small Business pop-up shop. This is an incredible opportunity for us to show Londoners just how good brownies can be. We’d never normally get the chance to reach so many people and it will make a huge difference to our business.”
As to what made our three winners stand out, the judges variously praised their unique branding, social conscience, and sense of building a community.
Sage executive Kirsty Waller praised the unique identity of Cake or Death, with its singular focus on one product done well.
Meanwhile, Toks Aruture said the Baboodle business model of re-using outgrown baby equipment was “innovative and needed”. Aruture said: “The baby goods market is growing, which also means the potential for more waste. Good quality baby items shouldn’t be discarded and added to landfill.”
The judges also applauded the community mission of London Sneaker School, which brings young people together and encourages creativity while they customise trainers. Ryan Pachoo appreciated what he called its “great community vibe”.
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