Retail and consumers

Fenty Beauty is coming to Ulta at Target

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Dive Brief:

Dive Insight:

A partnership with Ulta at Target is part of the effort to make beauty more accessible, Rihanna said in a statement.

“The goal has always been to bring Fenty Beauty to as many people as possible,” she said. “I’m excited to introduce the Fenty Snackz and give Ulta Beauty at Target guests a new way to experience our brand.” 

Featured are new mini sets of lip glosses; highlighting and contouring for all skin tones; and eye, lip and highlighter, among others. Kits are priced at $15 to $39. Other Fenty products that will be available through the Ulta at Target partnership include foundation, mascara and powder.

The items include Fenty’s best-selling products, according to Target Chief Merchandising Officer Jill Sando.

Rihanna holds a handbag while shopping at Target.

Rihanna drags a Target shopping cart, holding her phone. 

Courtesy of Target


“For two years, Ulta Beauty at Target has offered the makeup, skincare, and hair care brands our guests love, and we are thrilled to add the beloved Fenty Beauty brand,” she said in a statement. 

Beauty, including the Ulta partnership, has been a bright spot for Target, which is dependent on discretionary sales at a time when consumers are cautious about spending. In its most recent quarter, the beauty category grew double digits, with sales from Ulta Beauty at Target more than doubling year over year. Meanwhile, discretionary categories, specifically apparel, home and hardlines, saw comp declines.


Business Asia
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