The latest developments in generative AI have opened up a range of new possibilities and potential use cases, But are we sure that there’s a value to them within social media apps? Sure, there are some helpful, practical use cases...
US campaign groups are spending millions of dollars to hire social media influencers with modest followings, seeking to sway voters from niche communities in tightly fought elections across the country in November.President Joe Biden has been wooing celebrity influencers, recently...
Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing. And there are some interesting notes in the data provided. First...
After testing out post drafts internally over the past few weeks, the Threads team has now launched a live test of the option with selected users, while it’s also added an integrated camera function, and a new pathway to challenge...
Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.Reddit revealed more than $800mn in sales and narrowing losses as it unveiled a prospectus ahead of its long-delayed initial public offering,...
LinkedIn has published a new guide to privacy-first marketing approaches for B2B brands, which outlines the steps that businesses should be looking to take to prepare for the next stage of digital campaign performance tracking. And with digital tracking cookies...
Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.Elon Musk’s social media platform X has publicly protested against “executive orders” issued by the Indian government that forced it to take...
Want more leads from Instagram? Wondering which Instagram content types to use at each stage of the buyer journey? In this article, we'll explore Instagram lead generation strategy. Why Should Marketers Use Instagram to Generate Leads? With over 2 billion...
X is facing new challenges in both India and neighboring Pakistan, with the Indian Government calling on X to censor specified accounts to counter unrest, and Pakistani officials seemingly blocking access to X altogether, amid accusations of vote rigging in...
Yeah, I wouldn’t say that I love this concept. This week, Meta has begun a new test or cross-posting between Facebook and Threads, with some users now being promoted to share their Facebook updates to the new, Twitter-like app. As...
