TikTok has published a new guide on how marketers can connect with women with their messaging, which could have a big impact on the reach and resonance of their campaigns. As per TikTok: “In a landscape where women have renewed...
Looking to maximize the thumbnails on your YouTube videos in order to get more attention in-stream? This will help. This week, YouTube interviewed Chucky Appleby, who’s the main man behind thumbnail creation for MrBeast, the most successful creator on the platform....
Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.President Joe Biden said he would sign a bill working its way through Congress that would ban US app stores from carrying...
Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.Instagram overtook TikTok in new app downloads last year, with the US photo-sharing platform’s growth powered by copying its Chinese rival’s success...
X is taking the next steps to advance beyond its short-form content roots, with the introduction of X Articles, which is essentially a blogging platform built into the X system. As you can see in this example, X Articles includes...
TikTok has announced a new slate of activations and programming for International Women’s Day, which is this Friday, March 8. And the events will extend beyond the day itself, with various new initiatives designed to provide ongoing support for female-owned...
Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.A powerful US congressional committee has passed a bill that would remove TikTok from app stores unless its Chinese owner divests the...
Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.The roadshow for Reddit’s closely watched public debut on the New York Stock Exchange will start on Monday, as it prepares to...
Wondering if your email marketing needs an upgrade? Curious what works in 2024? In this article, we’ll explore the latest email marketing best practices based on 6 billion emails sent annually. Why Should Marketers Focus on Email Marketing? Email marketing...
Looking to make LinkedIn a bigger focus this year? The professional social media platform is having a moment, with a 22% increase in views of updates in the main feed year-over-year, and a 25% increase in public conversations in the app. The disruption...
