Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.Billionaire Ken Griffin’s Citadel Securities has called the former congressman who runs Donald Trump’s media business a “loser” after he named the...
Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.Apple said it had removed Meta mobile communications applications WhatsApp and Threads from its online store in China under direction from the...
Despite repeated assurances from X (formerly Twitter) that its ad placement tools provide maximum brand safety, ensuring that paid promotions do not appear alongside harmful or objectionable content in the app, more and more advertisers keep reporting concerns under X’s...
Despite repeated assurances from X (formerly Twitter) that its ad placement tools provide maximum brand safety, ensuring that paid promotions do not appear alongside harmful or objectionable content in the app, more and more advertisers keep reporting concerns under X’s...
As part of its broader effort to increase ad spend, and get its business back on track, Snapchat has been looking to better highlight the performance of its ad products across different sectors, with a particular focus on sectors that...
Meta has provided some new tips for marketers who are looking to run lead generation ad campaigns across its apps, which could provide some more guidance for your Lead Gen ads approach. And while some of these pointers are likely...
TikTok has shared some new data into the in-app engagement behaviors of Canadian users, based on user surveys and usage insights. The report specifically looks at how Canadian TikTokers engage around different celebrations and events in the app, including shopping-based...
Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.Almost a quarter of children in the UK aged between five and seven own a smartphone, with a significant number using social...
Unlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.Meta has released a new and less “sanctimonious” version of its artificial intelligence model, as the social media group races against Microsoft-backed...
Want to use organic content to grow your reach? Wondering what types of content create engagement the algorithm values? In this article, we’ll explore the type of content that triggers massive reach on social media. Why Is Social Content Important...
