As Covid-19 rampaged across Europe in 2020, Primark’s managers could only watch as online rivals muscled in to supply T-shirts, hoodies and pyjamas to its locked-down customers. With no online sales channel, the discount clothing store was faced with total...
In its 2022 report, Circularity Gap Initiative revealed that only 8.6% of all material used by humankind is recycled, with the rest contributing to the rising waste levels. A circular economy prioritizing recycling and reuse is the need of the...
Rail strikes have cost Britain’s bars, pubs, hotels and restaurants £1.5bn in lost business in December alone, according to the trade body representing the sector.Kate Nicholls, chief executive of UKHospitality, said a wave of cancellations of dinners and parties in...
UK shoppers are rushing to buy energy-efficient appliances amid the cost of living squeeze, providing a boost for otherwise struggling retailers as they grapple with high day-to-day costs. Consumers have been increasingly opting for devices such as air fryers and...
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There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention the three most misunderstood concepts. Myth #1: Content marketing for...
What content do engineers want is probably a question you’ve asked yourself many times. An industrial website is the hub for manufacturing content marketing. It is by far the most important digital asset you own. I don’t need to repeat...
Lead generation for manufacturers is not easy, and it takes time and effort. A lead is a lead, right? Depends – are you in Marketing or in Sales? Industrial lead generation for sales is complicated. On top of that, manufacturing...
Manufacturing blogs are probably not the first thing that comes to mind for industrial lead generation, but they are related, as I’ll explain in this post. However, writing and publishing technical posts that engineers and industrial professionals find relevant and...
